Fight or Flight Studio

20. januarja 2023, 07:00

Fight or Flight is a slow-fashion streetwear brand and fashion studio. The brand belongs to the global generation of change, initiated with honesty and curiosity to research and develop innovative methods in fashion-making that include technology. With their commercial segment, they developed the concept of slow fashion prioritizing the ethical treatment of workers and the planet, through sustainable production with a long-term positive impact on the environment, in an industry that is infamously known to be one of the greater polluters contributing to climate change. Besides its environmental effects, the fashion industry is known for its unethical production chain that includes labor, a toxic working environment, production quantity, and unhealthy consumerist habit.

Fight or Flight works with selective and reusable materials, in limited quantity with considerable average energy, in rational time. This inspired the idea that they are currently developing, designing purposeful clothes, combining innovative technical textiles and deadstock textiles to create and produce on-demand functional durable, and timeless clothes for a generation that appreciates unique designs, functionality, sports fashion, character brand, and a good story that inspires change and conscious consumerism.