Fight or Flight is a slow-fashion streetwear brand and fashion studio. The brand belongs to the global generation of change, initiated with honesty and curiosity to research and develop innovative methods in fashion-making that include technology. With their commercial segment, they developed the concept of slow fashion prioritizing the ethical treatment of workers and the planet, through sustainable production with a long-term positive impact on the environment, in an industry that is infamously known to be one of the greater polluters contributing to climate change. Besides its environmental effects, the fashion industry is known for its unethical production chain that includes labor, a toxic working environment, production quantity, and unhealthy consumerist habit.
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