Guido Mazza

Co-Founder and CEO

Iter Idea

Guido Mazza

Guido Mazza, Co-Founder and CEO of ITER IDEA, the company behind AIRP, bootstrapped to EUR 1.4M in revenue. AIRP combines an AI model with a deterministic solver: planners describe their supply chain inputs and rules, and in seconds the engine computes the optimal schedule for people, assets, vehicles, shifts and machines. It models constraints of any complexity, a flexibility rigid planning tools never offered, and goes live in 2-4 weeks. Every plan is provably compliant with each rule, and sensitive data stays under the customer's control. Early adopters call it an "epochal change". ITER IDEA serves 60+ customers in manufacturing, logistics, hospitals and public administration, including the Scottish Government and the Arts Council of Ireland. Guido spent nearly a decade as a partner at Zucchetti, Italy's largest ERP provider. ITER IDEA is now expanding across Adria with SEE UP, building AI-powered supply chains that organisations can verify, audit and trust.