Dejan Mitrovic is co-founder and CEO of Moree, a UK circular packaging company whose reusable SmartPaks and MoreeOS tracking platform replace single-use packaging in B2B coffee and food deliveries. He leads business strategy, brand and growth. Before Moree, Dejan spent 15 years as a circular economy and innovation consultant in the food sector, working with McDonald's, Sainsbury's and Marks & Spencer, including through Department 22, the circular innovation consultancy he co-founded. Earlier, he founded Kidesign, the educational toy company behind the award-winning Densters range. He is a senior lecturer at Imperial College London and the Royal College of Art, and mentors founders on accelerator programmes in the UK, across the EU and China. Originally from Serbia, he studied Industrial Design at IUAV Venice and Innovation Design Engineering (MA/MSc) at the RCA and Imperial. He is based between London and Ljubljana.