Bloomberg Adria

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The luxury business is a dynamic and constantly evolving industry. As markets shift and consumer preferences change, luxury brands must adapt in order to stay relevant and competitive. This one-day conference will explore the current state of the luxury market, examine emerging trends and technologies, and provide insights and strategies for luxury brands looking to thrive in the years ahead.

MAIN TOPICS

Sustainability and ethical practices: Consumers are increasingly concerned about the environmental and social impact of their purchases. Luxury brands will need to demonstrate their commitment to sustainability and ethical practices to remain competitive in the market.
Digital transformation: The pandemic has accelerated the shift to online shopping, and luxury brands have been forced to adapt to this trend. In 2023, luxury brands will continue to invest in e-commerce and digital marketing to reach new customers and provide a seamless online shopping experience.
Personalization: Luxury consumers are willing to pay a premium for products that are tailored to their individual preferences and needs. Luxury brands will focus on providing personalized products, services, and experiences to create a stronger emotional connection with their customers.
Collaboration: Collaborations between luxury brands and other industries, such as tech or hospitality, will become more common in 2023. These partnerships will allow luxury brands to tap into new markets and create unique experiences for their customers.
Emphasis on experience: In 2023, luxury brands will continue to shift their focus from products to experiences. Luxury consumers want to be entertained, educated, and engaged, and brands that can provide these experiences will be more successful.
Emergence of new markets: The rise of the middle class in emerging markets such as China, India and SEE will continue to drive growth in the luxury sector all around the world. Luxury brands will need to adapt their products and marketing strategies to appeal to these new customers.